Core Products

CoreProductsCore Products International, Inc. was founded in 1988 with the idea that therapeutic products should be comfortable to wear and use. 

Business Challenge 

Core Products growth was being undermined by changes to managed care, the threat of competition, and a series of costly acquisitions. In order to protect their market position and their state of financial health they would need to transform the companies corporate culture. 


The employees of Core Products were led through the 12 week Dale Carnegie Course. The course engaged participants in a continuous 360 degree cycle of practice and feedback. "The most important thing for me was to provide my employees with an environment where they could succeed together and to give them the tools and self confidence they needed to accomplish goals as a group and as individuals," said Phil Mattison. 


In the ten years since Core began training with Dale Carnegie, its sales have soared from $3 million to in excess of $12 million. Phil Mattison, Core Products' President and Owner believes that "Dale Carnegie Training has contributed to our corporate culture in a significant way. In fact, it's probably done more to help us create a common culture than almost anything we've pursued and has helped us to keep that culture intact. The camaraderie and sense of oneness created in the Dale Carnegie Course has been incredibly valuable to our business."