Auto-Owners Insurance Company

Auto-Owners Insurance Company, founded in 1916 and based in Lansing, MI, is a mutual insurance company. Annual premium volume is roughly $4.4 billion, putting it among the 20 largest property casualty insurance organizations in the United States. 

Business Challenge 

Auto-Owners Insurance Company Associates must compete for the attention and confidence of Independant Agents while maintaning a solid reputation for quality service among individuals who may have a claim. 


Auto-Owners and Dale Carnegie Traning partnered to advance Auto-Owners Associates, Independant Agents, and Family Members. Through a tuition assistance program participants are able to access Dale Carnegie Training across the United States. 


Auto-Owner's strongly believes that individual growth, improved relationships and better communications lead to happier and more confident employees. Ron Simon, CEO & Chairman of the board, states that the Dale Carnegie Training, "positively and constructively coached" their employees "towards being a more confident person", which lead to having more confident associates aspiring other associates in a positive way. Having better relationship and communications skills, the organization grew stronger, more stable, and better equipped to serve customers.